Articles by keyword «бренд»
Articles in journal «Humanities scientific researches»
Consumer-based brand equity: a literature reviewFebruary, 2016 Influence of corporate culture on formation of image of higher education institution
April, 2016 On the issue of promotion of the KHL in the international arena
June, 2016 The World Cup of Hockey as a tool to promote the NHL brand in the international arena
September, 2016 «Channel One» Cup as a PR-tool of Russian hockey
November, 2016 Protection of customers from tricks marketers in today’s market
December, 2016