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INFLUENCE OF CORPORATE CULTURE ON FORMATION OF IMAGE OF HIGHER EDUCATION INSTITUTION
Arefkina Yulia of Aleksandrovna1, Kharlamova Ekaterina Evgenyevna2
1Volgograd State Technical University, student
2Volgograd State Technical University, cand.econ.sci., associate professor
1Volgograd State Technical University, student
2Volgograd State Technical University, cand.econ.sci., associate professor
Abstract
Image of a modern Russian higher educational institution acts as one of the main competitive advantages. In this article are considered a problem of corporate culture as the factor making impacts on creation of successful image of higher education institution.
Keywords: brand, Code of corporate ethics, corporate culture, education, higher education institution, image, reputation
Category: Economics
Article reference:
Influence of corporate culture on formation of image of higher education institution // Humanities scientific researches. 2016. № 4 [Electronic journal]. URL: https://human.snauka.ru/en/2016/04/14880
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