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THE WORLD CUP OF HOCKEY AS A TOOL TO PROMOTE THE NHL BRAND IN THE INTERNATIONAL ARENA
Frolov Vasiliy Vladimirovich
Pskov State University
senior lecturer of the Department of public relations and journalism
Pskov State University
senior lecturer of the Department of public relations and journalism
Abstract
The article considers the peculiarities of organization and holding of the World Cup on hockey as a tool to promote the brand in the international arena NHL. This work may be of interest to all those interested in the theory and practice of PR in the sports field.
Keywords: brand, PR, professional sports, World Cup of Hockey
Category: Journalism
Article reference:
The World Cup of Hockey as a tool to promote the NHL brand in the international arena // Humanities scientific researches. 2016. № 9 [Electronic journal]. URL: https://human.snauka.ru/en/2016/09/16506

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