UDC 659

THE WORLD CUP OF HOCKEY AS A TOOL TO PROMOTE THE NHL BRAND IN THE INTERNATIONAL ARENA

Frolov Vasiliy Vladimirovich
Pskov State University
senior lecturer of the Department of public relations and journalism

Abstract
The article considers the peculiarities of organization and holding of the World Cup on hockey as a tool to promote the brand in the international arena NHL. This work may be of interest to all those interested in the theory and practice of PR in the sports field.

Keywords: brand, PR, professional sports, World Cup of Hockey


Category: Journalism

Article reference:
The World Cup of Hockey as a tool to promote the NHL brand in the international arena // Humanities scientific researches. 2016. № 9 [Electronic journal]. URL: http://human.snauka.ru/en/2016/09/16506

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