MARKETING IT IS INVESTIGATED THE MARKET OF THE ORGANIZATIONS OF PUBLIC CATERING OF THE CITY OF KURGAN

Arslanova Karina Galyametdinov
Kurgan State University
student of economic faculty

Abstract
This article is devoted to market research of public catering. An important aspect of research is individualization of requirements that is the modern direction of increase of loyalty of consumers of products (services).

Keywords: customization, individualization of requirements, market, market research, marketing, organizations of public catering, range, satisfaction of requirements

Category: Economics

Article reference:
Marketing it is investigated the market of the organizations of public catering of the city of Kurgan // Humanities scientific researches. 2016. № 6 [Electronic journal]. URL: https://human.snauka.ru/en/2016/06/15629

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