Sorry, this article is only available in Русский.
 |
 |
ON THE ISSUE OF PROMOTION OF THE KHL IN THE INTERNATIONAL ARENA
Frolov Vasiliy Vladimirovich
Pskov State University
senior lecturer of the Department of public relations and journalism, PhD in Historical Sciences
Pskov State University
senior lecturer of the Department of public relations and journalism, PhD in Historical Sciences
Abstract
In the present article, the author refers to the review and analysis of PR-instruments that the KHL can be used for its promotion at the international level. This work may be of interest to all those interested in the theory and practice of PR in the sports field.
Keywords: brand, hockey, PR, PR-technologies, PR-технологии
Category: Journalism
Article reference:
On the issue of promotion of the KHL in the international arena // Humanities scientific researches. 2016. № 6 [Electronic journal]. URL: https://human.snauka.ru/en/2016/06/15538
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: