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CONSUMER-BASED BRAND EQUITY: A LITERATURE REVIEW
Antasyuk Vladimir Igorevich
Far Eastern Federal University
master student
Far Eastern Federal University
master student
Abstract
Thу theme of consumer-based brand equity is very actual today. If the brand is attractive for consumers it will help producer to win in competition. Some articles about diifferent aspects of the onsumer-based brand equity are scrutinized in this paper.
Category: Economics
Article reference:
Consumer-based brand equity: a literature review // Humanities scientific researches. 2016. № 2 [Electronic journal]. URL: https://human.snauka.ru/en/2016/02/14070
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