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MARKETING TECHNOLOGIES OF THE CONSTRUCTION INDUSTRY
Sushonkova Ekaterina Yurievna
Bauman Moscow State Technical University
Master of the department "Economics and industrial engineering", faculty "Engineering Business and Management"
Bauman Moscow State Technical University
Master of the department "Economics and industrial engineering", faculty "Engineering Business and Management"
Abstract
In article shown the overview of marketing tools, methods, the methods used in construction area is carried out. Features of the organizations and products of a construction complex are considered. Recommendations about the choice of marketing technologies depending on a stage of lifecycle of a construction object are provided.
Keywords: acceptances, construction complex, marketing, methods, tools
Category: Economics
Article reference:
Marketing technologies of the construction industry // Humanities scientific researches. 2016. № 11 [Electronic journal]. URL: https://human.snauka.ru/en/2016/11/17700
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