WORDPLAY AS A SELF-REPRESENTATION COMMUNICATIVE STRATEGY TECHNIQUE (BASED ON INTERVIEWS WITH SPANISH SHOW BUSINESS ARTISTS)

Dziuba Aleksandr Vladimirovich1, Berezhnaya Alina Yurievna2
1Southern Federal University, Professor of Department of Ibero-American Philology and Communication
2Southern Federal University, Postgraduate of Department of Ibero-American Philology and Communication

Abstract
This paper examines how the puns are used in the interviews given by Spanish show business artists. The results provided by this investigation show that interviewees use wordplay as an effective resource in realizing Self-representation strategies. Puns help in creating a positive image of the respondents and improve how respondents are perceived by others.

Keywords: Communicative Strategies, interview., puns, Self-Representation Strategy, Spanish language, verbal play, wordplay


Category: Linguistics

Article reference:
Wordplay as a self-representation communicative strategy technique (based on interviews with spanish show business artists) // Humanities scientific researches. 2016. № 11 [Electronic journal]. URL: https://human.snauka.ru/en/2016/11/17329

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