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REVIEW OF THEORETICAL STUDIES AND PRACTICAL ADVICE IN EVENT MANAGEMENT
Mikhaylovskaya Ekaterina Sergeevna
National Research Tomsk State University
candidate for master's degree in cultural studies
National Research Tomsk State University
candidate for master's degree in cultural studies
Abstract
This article provides an overview of research in the field of organization, management and development of the system of special events. Event organizations transformed into an independent branch of PR-activities and the study of event-management practices - one of the most promising and important trends today.
Keywords: event, event communications, event management, event marketing, practical advice, special event, theoretical studies
Category: Economics
Article reference:
Review of theoretical studies and practical advice in event management // Humanities scientific researches. 2016. № 10 [Electronic journal]. URL: https://human.snauka.ru/en/2016/10/16794
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