UDC 339.178(470+571)

THE DEVELOPMENT OF THE «BUSINESS-TO-CONSUMER» SEGMENT OF E-COMMERCE IN THE RUSSIA

Efimkin Nikolai Vyacheslavovich
Ogarev Mordovia State University

Abstract
This article is devoted to the study of the Russian consumer e-Commerce market. Identified the basic features of Internet consumers (by gender and age composition, depending on place of residence and income level). Analyzed the dynamics of the number of Russian Internet-shops and their total turnover. Identifies trends in the consumer sector (B2C) in Russia.

Keywords: IT-технологии


Category: Economics

Article reference:
The development of the «Business-to-Consumer» segment of e-Commerce in the Russia // Humanities scientific researches. 2015. № 5. P. 2 [Electronic journal]. URL: https://human.snauka.ru/en/2015/05/11111

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