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ANALYSIS AND OPTIMIZATION OF ASSORTMENT OF CATERING ESTABLISHMENT: MARKETING APPROACH
Astashova Julia Vladimirovna
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department
Abstract
In article methods of the analysis and optimization of range of catering establishment are considered. The author compared the analysis results received using various techniques and also conclusions and recommendations about enhancement of assortment from a marketing line item are drawn.
Keywords: assortment, marketing, public catering
Category: Economics
Article reference:
Analysis and optimization of assortment of catering establishment: marketing approach // Humanities scientific researches. 2014. № 10 [Electronic journal]. URL: https://human.snauka.ru/en/2014/10/8049
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