UDC 659.19:658.62

PROMOTION OF PRODUCTS AND SERVICES AS AN ELEMENT OF MARKETING COMMUNICATIONS CONSTRUCTION COMPANY

Dmitrieva Tatiana Nikolaevna1, Savelieva Stanislava Valerievna2
1Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
2Penza state university of architecture and construction, student

Abstract
The article shows that the inclusion of features of the construction sector in the promotion of goods and services companies can contribute to the development of effective marketing communications. Development of programs of promotion of products includes a wide action plan to inform consumers about the products, goods and services, to stimulate demand for these products and therefore increase sales This is the multifaceted nature of the problems.

Keywords: communication, competition, consumer market, industry, marketing mix, promotion


Category: Economics

Article reference:
Promotion of products and services as an element of marketing communications construction company // Humanities scientific researches. 2014. № 6 [Electronic journal]. URL: https://human.snauka.ru/en/2014/06/7206

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