UDC 17.022.1:174


Bogomolova Maria Nikolaevna
RANH and HS under the President of the Russian Federation
Candidate of pedagogical Sciences, associate Professor of the Department of culture studies and social communication Department of FGU

Analyses the necessity of getting acquainted with the rules and peculiarities of creating a positive image. Reflects the culture of a person's appearance as a necessary component of the sphere of business communication, which reflects not only on the attractiveness and internal quality. Special attention is paid to formation of the image of the modern business person. Reflection of the main reasons why many people do not want to improve their image.

Category: Cultures

Article reference:
Specifics of formation of positive image of the businessman // Humanities scientific researches. 2013. № 12 [Electronic journal]. URL: https://human.snauka.ru/en/2013/12/5240

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