UDC 334

COMPARATIVE CHARACTERISTICS OF MARKETING COMMUNICATIONS IN THE INTERNET ENVIRONMENT AND THE TRADITIONAL BUSINESS

Guvaryan Konstantin Aleksandrovich1, Gavrilova Olga Mikhailovna1
1Kuban State University

Abstract
Internet marketing allows business representatives to increase their competitiveness, by reducing the cost of promotional activities. At the same time the organization have the ability to constantly monitor the demand and consumption of goods and services. This article describes the prerequisites of Internet marketing, the basic components of the complex Internet marketing provides a comparative characteristics of Internet marketing and traditional marketing, as well as an analysis of the communications system in a virtual environment and the offline reality.

Category: Economics

Article reference:
Comparative characteristics of marketing communications in the Internet environment and the traditional business // Humanities scientific researches. 2016. № 11 [Electronic journal]. URL: http://human.snauka.ru/en/2016/11/17628

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