UDC 659

ON THE ISSUE OF PROMOTION OF THE KHL IN THE INTERNATIONAL ARENA

Frolov Vasiliy Vladimirovich
Pskov State University
senior lecturer of the Department of public relations and journalism, PhD in Historical Sciences

Abstract
In the present article, the author refers to the review and analysis of PR-instruments that the KHL can be used for its promotion at the international level. This work may be of interest to all those interested in the theory and practice of PR in the sports field.

Keywords: brand, hockey, PR, PR-technologies, PR-технологии


Category: Journalism

Article reference:
On the issue of promotion of the KHL in the international arena // Humanities scientific researches. 2016. № 6 [Electronic journal]. URL: http://human.snauka.ru/en/2016/06/15538

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