UDC 339.138

SPECIFICS OF MARKETING ACTIVITY OF NON-STATE INSTITUTIONS ADDITIONAL EDUCATION IN THE MARKET OF EDUCATIONAL SERVICES

Udalova Irina Borisovna1, Samokhvalova Evgeniya Borisovna2
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of "Computer information systems for financial settlements» Department"
2Nizhny Novgorod Institute of management and business, senior lecturer of the chair of management and personnel management

Abstract
The article is devoted to the peculiarities of the marketing activities of non-state institutions of additional education at the market of educational services. The article presents directions of development of the market of services in the sphere of additional education.

Keywords: customer value, marketing, non-state institutions of additional education, relationship marketing, the market of extended educational services, training


Category: Economics

Article reference:
Specifics of marketing activity of non-state institutions additional education in the market of educational services // Humanities scientific researches. 2014. № 4 [Electronic journal]. URL: http://human.snauka.ru/en/2014/04/6586

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