UDC 331.101.26

METHODOLOGICAL ASPECTS OF MARKETING STRATEGY TO PRO-MOTE DESIGN SERVICES INTERNET

Zhirnova Tatiana Viktorovna
Samara Institute (branch ) of the federal government budget and the first educational institution of higher education " Russian University of Economics G.V. Plekhanov
candidate of economic Sciences, associate professor of the department of World Economics and Management

Abstract
This article is devoted to the study of the methodological problems of the development of a marketing strategy to promote design services in a virtual environment. Relevance of the study is due to the specifics of the progressive development of the information field, as a basic component of the virtual space , which requires the use of innovative tools and techniques of marketing in the service sector.

Category: Economics

Article reference:
Methodological aspects of marketing strategy to pro-mote design services internet // Humanities scientific researches. 2013. № 11 [Electronic journal]. URL: http://human.snauka.ru/en/2013/11/5069

View this article in Russian

Sorry, this article is only available in Русский.



Artice view count: Please wait

All articles of author «TatyanaReY»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register