UDC 316.77; 070


Vikshnyakina Ekaterina Vadimovna1, Pischugina Oksana Sergeevna2
1Nosov Magnitogorsk State Technical University, student
2Nosov Magnitogorsk State Technical University, lecturer

Modern advertising in the media is becoming more entertaining by the fact that contains numerous trails means of enhancing the imagery of the speech, directed first of all not primarily to the transfer of clear information (about the advertised product/service), and to attract the attention of potential customer by any means that leads to a blurring of the very essence of the advertising message, i.e. the opposite effect - entropy, in this case understood as disorder (confusion, uncertainty) of the information flow.

Keywords: advertisement, advertising, advertising appeal, conceptual vacuum, direct information, entropy, information line, psycho-emotional effects, uncertainty

Category: Journalism

Article reference:
Advertising in the media as an element of entropy // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: https://human.snauka.ru/en/2017/03/22529

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