UDC 658.85

INVESTIGATION OF MARKETING ENVIRONMENT OF A TRADING ENTERPRISE – OBJECTIVE NEED

Filippova Tatyana Aleksandrovna1, Mirosedi Svetlana Andreevna2, Lazyrina Olga Valerevna3
1Volzhky Polytechnical Institute (branch) of the Volgograd State Technical University, candidate of economical sciences, docent of «Economics and Management»
2Volzhky Polytechnical Institute (branch) of the Volgograd State Technical University, candidate of economical sciences, docent of «Economics and Management»
3Volzhky Polytechnical Institute (branch) of the Volgograd State Technical University, student of «Economics and Management»

Abstract
The subject of this study is the environment of the functioning of the regional trade enterprise, and the theme is the marketing research of environmental factors of trade enterprise.
The purpose of the work is to find out its strengths and weaknesses, as well as opportunities and threats, based on the SWOT analysis of the marketing environment of this trading enterprise. The results of the research obtained during the research can be used in the activities of both the research enterprise and other similar trading enterprises.

Keywords: environmental factors, marketing environment, marketing research, research methods, SWOT analysis, trade enterprise


Category: Economics

Article reference:
Investigation of marketing environment of a trading enterprise - objective need // Humanities scientific researches. 2017. № 4 [Electronic journal]. URL: https://human.snauka.ru/en/2017/04/23615

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