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SOME CHARACTERISTICS OF CREOLIZED TEXT IN RUSSIAN AND ENGLISH OUTDOOR ADVERTISING
Oprish Natalia Sergeevna
People's Friendship University of Russia
People's Friendship University of Russia
Abstract
The article is devoted to the study of the phenomenon of creolized text, its development, particular characteristics. The article also provides an analysis of Russian and English outdoor advertising examples containing verbal and nonverbal information. The author comes to the conclusion that visual components are an essential part of a verbal text.
Category: Linguistics
Article reference:
Some characteristics of creolized text in Russian and English outdoor advertising // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: https://human.snauka.ru/en/2017/03/23250
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