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PSYCHOGRAPHICS AND ITS ROLE IN THE FORMATION OF A CONSUMER PORTRAIT IN A VIRTUAL ENVIRONMENT
Anisimov Anton Yur'evich1, Krasnov Aleks Sergeevich2
1Peter the Great Saint-Petersburg Polytehnic University, student of Institute of Industrial Management, Economics and Trade
2Peter the Great Saint-Petersburg Polytehnic University, postgraduate student of Institute of Industrial Management, Economics and Trade
1Peter the Great Saint-Petersburg Polytehnic University, student of Institute of Industrial Management, Economics and Trade
2Peter the Great Saint-Petersburg Polytehnic University, postgraduate student of Institute of Industrial Management, Economics and Trade
Abstract
The article is devoted to the transformation of the consumer portrait in a virtual environment. New user characteristics are suggested that provide increasing in targeting efficiency. The meaning of the concept of psychography is considered, as well as the most important psychographic characteristics. The authors offered a description of these characteristics and their role in taking different actions on the Internet.
Category: Economics
Article reference:
Psychographics and its role in the formation of a consumer portrait in a virtual environment // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: https://human.snauka.ru/en/2017/03/22836
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