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M-COMMERCE AS A TREND OF E-COMMERCE
Zipunnikova Eseniya Pavlovna1, Morozova Anastasia Alekseevna1
1Peter the Great St.Petersburg Polytechnic University, student of Higher school of domestic and foreign trade
1Peter the Great St.Petersburg Polytechnic University, student of Higher school of domestic and foreign trade
Abstract
In the article discussed development trends of e-commerce. Analyzed market share occupied by m-commerce. Revealed a pattern of market development of e-commerce by conducting marketing research. Demonstrated the dependence of m-commerce market from sex-age groups and income level of population. Highlighted possible positive effects from the development of the m-commerce market for sellers and for buyers.
Category: Economics
Article reference:
M-commerce as a trend of e-commerce // Humanities scientific researches. 2017. № 2 [Electronic journal]. URL: https://human.snauka.ru/en/2017/02/20648
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