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ESSENCE OF MARKETING WITHIN THE LOGISTICS ACTIVITIES
Sheven Lyudmila Nikolaevna
Smolensk State University
Senior Lecturer, Department of Management
Smolensk State University
Senior Lecturer, Department of Management
Abstract
This article is devoted to the study of marketing concepts in the organization. Considered in detail the essence of the sales, characteristics and categories. Peculiarities of marketing logistics in the enterprise.
Category: Economics
Article reference:
Essence of marketing within the logistics activities // Humanities scientific researches. 2016. № 12 [Electronic journal]. URL: https://human.snauka.ru/en/2016/12/17997
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