UDC 336.71

BANK CUSTOMER LOYALTY AS A FACTOR IN THE GROWTH OF SALES EFFICIENCY

Bocharova Anna Igorevna
Kuban state university
4th year student of economic faculty

Abstract
The article deals with concept and the basic types of bank customer loyalty, but also its significance for growth efficiency sales bank products and services, is presented concept evaluation loyalty customers, order of evaluation, it advantages and disadvantages, proposed system evaluation, based on existing, adapted for the banking sector.

Keywords: attraction of clients, banks, effective sales managment, loyalty customers, Net Promoter Score


Category: Economics

Article reference:
Bank customer loyalty as a factor in the growth of sales efficiency // Humanities scientific researches. 2016. № 7 [Electronic journal]. URL: https://human.snauka.ru/en/2016/07/15863

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