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SKEYNESS IN THE CAUSE RELATED MARKETING IN RUSSIA
Perekopayko Nikolay Andreevich
Russian New University
master student of the department of advertising and public relations
Russian New University
master student of the department of advertising and public relations
Abstract
The article discusses the existing asymmetry in favor of the choice of one and the almost complete neglect of other social problems, used in the marketing strategies of commercial companies to promote themselves or their brands in Russia.
Keywords: cause related marketing, charitable assistance to children, charitable assistance to elderly people, charity, fundraising, socially significant problem
Category: Economics
Article reference:
Skeyness in the cause related marketing in Russia // Humanities scientific researches. 2016. № 6 [Electronic journal]. URL: https://human.snauka.ru/en/2016/06/15490
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