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TYPOGRAPHY IN THE SOVIET ADVERTISING POSTER IN THE NEP PERIOD
Zakharov Roman Aleksandrovich
Russian New University
master student of the Department of advertising and public relations
Russian New University
master student of the Department of advertising and public relations
Abstract
This scientific article is devoted to the history of Russian advertising in the Soviet period. The purpose of the study was to analyze the typography of Soviet advertising poster during the new economic policy. The article presents the characteristic of typography posters, as well as the influence of political and socio-cultural factors on poster graphics.
Keywords: font, font design, history of Russian advertising, poster graphics, Soviet advertising, Soviet advertising poster, typography
Category: Cultures
Article reference:
Typography in the Soviet advertising poster in the NEP period // Humanities scientific researches. 2016. № 4 [Electronic journal]. URL: https://human.snauka.ru/en/2016/04/14905
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