UDC 659

FEATURES OF USE OF PRINT ADVERTISING IN THE ACTIVITIES OF THE PSKOV REGIONAL CENTER OF FOLK ART

Gan Elena Aleksandrovna
Pskov State University
Foreign Languages and Philological Education Faculty, V student of the course

Abstract
The article is devoted research of features of use of print advertising in the activities of the Pskov regional center of folk art. Irrational use of branded symbols of the organization in print advertisements makes it difficult to identify the Agency as the organizer of cultural and leisure events. The paper presents results of effectiveness analysis of using print advertising by organization.

Keywords: advertising, brand symbolism, cultural and recreational institution, print advertising


Category: Journalism

Article reference:
Features of use of print advertising in the activities of the Pskov regional center of folk art // Humanities scientific researches. 2016. № 4 [Electronic journal]. URL: https://human.snauka.ru/en/2016/04/14792

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