UDC 659.4

«RUSSIAN CLASSICS-2016» AS PR-TOOL TO POPULARIZE THE SUPREME HOCKEY LEAGUE

Frolov Vasiliy Vladimirovich
Pskov State University
PhD in Historical, senior lecturer of the Department of public relations and journalism

Abstract
This article analyzes the features of the «Russian classics SHL» in 2016 years. In this work, «Russian Classics» is considered as a PR-tool to popularize not only the Supreme Hockey League, but of all Russian hockey.

Keywords: hockey, PR-technologies, SHL


Category: Journalism

Article reference:
«Russian Classics-2016» as PR-tool to popularize the Supreme Hockey League // Humanities scientific researches. 2016. № 2 [Electronic journal]. URL: https://human.snauka.ru/en/2016/02/14209

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