UDC 159.99


Yanitskiy Leonid Sergeevich
Kemerovo State University
PhD in Philology, Associate Professor of Social Work Department

The article is devoted to techniques of positioning of body in different types of advertisement. According to the author, use of body discourse in advertisement is connected with basic structures of human mentality. The author argues that it is necessary to position the body correctly in order to create a successful advertisement message. Models of positioning the body for male and female audiences are analyzed.

Keywords: advertisement, body discourse, mentality, positioning

Category: Psychology

Article reference:
Techniques of positioning of body in advertisement // Humanities scientific researches. 2015. № 8 [Electronic journal]. URL: https://human.snauka.ru/en/2015/08/12463

View this article in Russian

Sorry, this article is only available in Русский.

Artice view count: Please wait

All articles of author «Яницкий Леонид Сергеевич»

© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register