UDC 330.341.1


Ponomareva Veronica Vitalievna
The St.-Petersburg humanitarian university of trade unions

Factors of success of company McDonalds in the field of public catering reveal. The strict standards applied in the given company both in relation to employees, and to methods of business dealing are allocated. Value of the analysis of behavior of a consumer and efficient control is certain by it. The conclusion about effectiveness of a combination of separate methods of influence on a consumer and positioning of production on commercial success of the company is formed.

Keywords: consumer, efficiency, factor, market, project, quality, standard, work

Category: Economics

Article reference:
Features of marketing and corporate activity of company "McDonalds" // Humanities scientific researches. 2015. № 3 [Electronic journal]. URL: https://human.snauka.ru/en/2015/03/10077

View this article in Russian

Sorry, this article is only available in Русский.

Artice view count: Please wait

All articles of author «mfis»

© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register