THE CHOICE OF TOOLS OF MARKETING STRATEGY

Startseva Yuliya Viktorovna
Moscow state University of instrument engineering and computer science
candidate of economic Sciences, associate Professor, chair of Marketing and Commerce

Abstract
The article deals with the choice of the strategy of expanding market share, which is closely linked to the competitiveness of companies in the market. The problem of competitiveness is particularly important in adverse (unstable) conditions external economic environment, such as rising inflation, growth, interest, depreciation future income, leading to reduction and freezing of current assets, which in turn contribute to the acceleration of the development of the crisis on the company.

Keywords: competitiveness, expanding market share, marketing strategy, strategy implementation, the company's share on the market, tools

Category: Economics

Article reference:
The choice of tools of marketing strategy // Humanities scientific researches. 2015. № 2 [Electronic journal]. URL: https://human.snauka.ru/en/2015/02/9498