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MODEL OF INTEGRATED MARKETING IN THE INNOVATION MANAGEMENT ORGANIZATION
Sineva Nadezhda Leonidovna1, Ello Marseline Phrancine2
1Minin Nizhny Novgorod State Pedagogical University, PhD in Pedagogical Science, Assistant Professor of the innovative management technologies
2Minin Nizhny Novgorod State Pedagogical University, student
1Minin Nizhny Novgorod State Pedagogical University, PhD in Pedagogical Science, Assistant Professor of the innovative management technologies
2Minin Nizhny Novgorod State Pedagogical University, student
Abstract
The article describes the advantages of integrated marketing and prove the need for its implementation in management of innovative activity of modern organizations. A model of innovation governance system using the mechanisms of the integrated marketing, and justified the inclusion of the principles of mass production to order, and outsourcing organizations as fundamental elements.
Keywords: Innovationsmanagement, marketing, Organisationsmanagement System
Category: Economics
Article reference:
Model of integrated marketing in the innovation management organization // Humanities scientific researches. 2015. № 11 [Electronic journal]. URL: https://human.snauka.ru/en/2015/11/13277
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