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ADVERTISING IN SALES POLICY OF THE MODERN ENTERPRISE
Bruev Nikolay Nikolaevich1, Habibullina Luiza Mansurovna2
1Saint Petersburg State Economics University, student of Department of marketing
2Saint Petersburg State Economics University, candidate of Economics, Senior Lecturer of Department of marketing
1Saint Petersburg State Economics University, student of Department of marketing
2Saint Petersburg State Economics University, candidate of Economics, Senior Lecturer of Department of marketing
Abstract
Article observes modern methods of promotion of products used by enterprises in formation of marketing policy. In focus of one of key tools of marketing communications in today's market is advertising. Article demonstrates urgency of advertising in marketing strategy of companies, main types and forms of advertising used in today's market conditions. Besides authors researched factors that influence level of confidence of potential customers to advertising and identified main problems associated with use of modern advertising companies.
Category: Economics
Article reference:
Advertising in sales policy of the modern enterprise // Humanities scientific researches. 2015. № 11 [Electronic journal]. URL: https://human.snauka.ru/en/2015/11/13051
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