UDC 328.49

STRUGGLE WITH THE GLOBAL CHALLENGES AS A FACTOR TO ATTRACT CUSTOMERS AND THE WAY TO WIN IN THE COMPETITION ON THE EXAMPLE OF APPLE AND SAMSUNG

Antasyuk Vladimir Igorevich1, Karpets Olga Viktorovna2
1Far Eastern Federal University, master student
2Far Eastern Federal University, Candidate of Economic Sciences, docent, professor

Abstract
Apple and Samsung undertaken measures used to combat global challenges are defined in the article. These measures are scrutinized as a factor to improve the company's image and win in the competition.

Keywords: competition, consumer, demand, global challenges, market, price


Category: Economics

Article reference:
Struggle with the global challenges as a factor to attract customers and the way to win in the competition on the example of Apple and Samsung // Humanities scientific researches. 2015. № 1. P. 2 [Electronic journal]. URL: https://human.snauka.ru/en/2015/01/9539

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