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THE BRANDING OF TOURIST DESTINATIONS AS THE DIRECTION OF REGIONAL BRANDING
Goglenkov Aleksandr Mihaylovich
Saint Petersburg humanitarian University of trade unions
candidate of pedagogical Sciences, associate Professor of advertising and public relations
Saint Petersburg humanitarian University of trade unions
candidate of pedagogical Sciences, associate Professor of advertising and public relations
Abstract
The article considers the problem of correlation of the concepts of the branding and the branding of destinations, the role of tourism in shaping the concept of branding, the problems of the definition of tourist destination, the key differences in the strategies of place branding and destination, examples of differences in positioning national and tourist brands of New Zealand.
Category: Economics
Article reference:
The branding of tourist destinations as the direction of regional branding // Humanities scientific researches. 2015. № 7. P. 2 [Electronic journal]. URL: https://human.snauka.ru/en/2015/07/11867
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