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TRANSLATION STRATEGY OF TEXTS OF THE GERMAN FINANCIAL DISCOURSE (BASED ON MATERIAL OF BANKING BROCHURES)
Kazyaev Denis Yuryevich
Mordovia State University
student of the Faculty of Foreign languages
Mordovia State University
student of the Faculty of Foreign languages
Abstract
The present article deals with a translation problem of German banking brochures for creation of pragmatically adequate text. Much attention is also given to the distinctive features of translation of banking brochures consisting in difficulty of communication of terminological units, culture-specific vocabulary and proper names. The conclusion is drawn on adequate strategy of communication of linguopragmatic potential of the original text.
Keywords: banking brochure, financial discourse, national linguoculture, pragmatic potential, translation problems, translation strategy
Category: Linguistics
Article reference:
Translation strategy of texts of the german financial discourse (based on material of banking brochures) // Humanities scientific researches. 2015. № 4. P. 1 [Electronic journal]. URL: https://human.snauka.ru/en/2015/04/10881
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