UDC 339.138

FEATURES OF CONSUMER BEHAVIOR AND THEIR IMPACT ON MODERN MARKETING

Udalova Irina Borisovna1, Kirillova Kira Vladimirovna2
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of "Computer information systems for financial settlements» Department"
2Nizhny Novgorod Institute of Management and Business, Graduate student of the Business Economy Department

Abstract
The article is about the concept of consumer behavior, its value for marketing. The key differences highlights between traditional marketing and relationship marketing. Examines the relationship between changes in consumer behavior and changes in marketing approaches to clients.

Keywords: clients satisfaction, consumer behavior, customer relationship, marketing, relationship marketing, traditional marketing


Category: Economics

Article reference:
Features of consumer behavior and their impact on modern marketing // Humanities scientific researches. 2014. № 3 [Electronic journal]. URL: https://human.snauka.ru/en/2014/03/6378

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