UDC 659.181

THE IMPACT OF SOCIAL ADVERTISING ON THE CONSCIOUSNESS OF YOUNG PEOPLE

Kopylova Ekaterina Anatolievna
People's Friendship University of Russia
student, Philological faculty, department of mass communication, Publicity and PR

Abstract
Within the framework of the presented article, key points regarding the impact of social advertising on the consciousness of young people have been analyzed. The problem is relevant in the modern world, because social advertising is a special tool for influencing the subconscious of a person. The most subject to influence are adolescents.

Keywords: adaptation, advertising campaign, consciousness, regulation, social advertising, social environment, subconsciousness., youth


Category: Sociology

Article reference:
The impact of social advertising on the consciousness of young people // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: http://human.snauka.ru/en/2017/03/23113

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