UDC 339.13

PSYCHOGRAPHICS AND ITS ROLE IN THE FORMATION OF A CONSUMER PORTRAIT IN A VIRTUAL ENVIRONMENT

Anisimov Anton Yur'evich1, Krasnov Aleks Sergeevich2
1Peter the Great Saint-Petersburg Polytehnic University, student of Institute of Industrial Management, Economics and Trade
2Peter the Great Saint-Petersburg Polytehnic University, postgraduate student of Institute of Industrial Management, Economics and Trade

Abstract
The article is devoted to the transformation of the consumer portrait in a virtual environment. New user characteristics are suggested that provide increasing in targeting efficiency. The meaning of the concept of psychography is considered, as well as the most important psychographic characteristics. The authors offered a description of these characteristics and their role in taking different actions on the Internet.

Category: Economics

Article reference:
Psychographics and its role in the formation of a consumer portrait in a virtual environment // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: http://human.snauka.ru/en/2017/03/22836

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «Краснов Алекс Сергеевич»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register