UDC 7.097

THE PROCESS OF STEREOTYPING TELEVISION AUDIENCE

Kashchuk Aleksandr Anatolievich
St. Petersburg University of Humanities
Ph. D., associate Professor of journalism

Abstract
a television Stereotypes – stereotypes that are associated before with its time features, and, consequently, with the mood of the day. TV has never ahead of time everything that happens on screen is happening "here and now", i.e. there is a "real time" within the live TV space. Hence comes the need to associate visual images with easily recognisable objects.

Category: Art

Article reference:
The process of stereotyping television audience // Humanities scientific researches. 2016. № 9 [Electronic journal]. URL: http://human.snauka.ru/en/2016/09/16512

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