UDC 316.77

ADVERTISING AS A SOCIAL AND CULTURAL PHENOMENON

Larina Anna Valerievna
Northwestern Institute Press St. Petersburg State University of Technology and Design
candidate of Philology, Associate Professor, Department of Advertising

Abstract
The article is devoted to the study of advertising in the context of cultural analysis and identification of the role of advertising communication in shaping the modern picture of the world, an understanding of advertising is justified as a sociocultural phenomenon. The paper presents the main approaches to understanding advertising as a product of history and culture.

Keywords: advertisement, advertising and popular culture, advertising communication, advertising in the era of postmodernism, cultural meanings of advertising, culture


Category: Sociology

Article reference:
Advertising as a social and cultural phenomenon // Humanities scientific researches. 2015. № 7. P. 2 [Electronic journal]. URL: http://human.snauka.ru/en/2015/07/12183

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