UDC 339.13

ROLE OF COLOR IN ADVERTIZING AND ART PROCESS

Serebrennikova Ekaterina Sergeevna
The higher school of folk arts (Omsk branch)
Teacher of economic disciplines

Abstract
Color - term psychological and aesthetic. Using a single color in works of art in some cases becomes a prohibiting the admission of use in advertising. Magic certain colors and currently remains a mystery. Some colors evoke the feeling of hunger, some of gravity, or the distance. The role of color is very high as in works of art, and advertising. The relevance of this article is not in doubt, since many vendors when choosing a color rely only on their personal taste motives, forgetting the fact that you need to understand about the role of each color and among other things - knowledge of the target audience.

Category: Economics

Article reference:
Role of color in advertizing and art process // Humanities scientific researches. 2014. № 11 [Electronic journal]. URL: http://human.snauka.ru/en/2014/11/8282

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