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THE MAIN COMPONENTS IN CREATING CREATIVE ADVERTISING
Olesik Christina Alexandrovna1, Pischugina Oksana Sergeevna2
1Nosov Magnitogorsk State Technical University, student
2Nosov Magnitogorsk State Technical University, lecturer
1Nosov Magnitogorsk State Technical University, student
2Nosov Magnitogorsk State Technical University, lecturer
Abstract
The problem of business promotion is very urgent for today. In the course of their commercial activities, entrepreneurs have to face direct promotion of their goods or services, including advertising.
Keywords: advertisement, advertising, advertising message, component, consumer, creative advertising, creative idea, demand
Category: Journalism
Article reference:
The main components in creating creative advertising // Humanities scientific researches. 2017. № 4 [Electronic journal]. URL: https://human.snauka.ru/en/2017/04/23432
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