UDC 316.77; 070

THE MAIN COMPONENTS IN CREATING CREATIVE ADVERTISING

Olesik Christina Alexandrovna1, Pischugina Oksana Sergeevna2
1Nosov Magnitogorsk State Technical University, student
2Nosov Magnitogorsk State Technical University, lecturer

Abstract
The problem of business promotion is very urgent for today. In the course of their commercial activities, entrepreneurs have to face direct promotion of their goods or services, including advertising.

Keywords: advertisement, advertising, advertising message, component, consumer, creative advertising, creative idea, demand


Category: Journalism

Article reference:
The main components in creating creative advertising // Humanities scientific researches. 2017. № 4 [Electronic journal]. URL: http://human.snauka.ru/en/2017/04/23432

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