UDC 316.351

THE RELIGIOUS ASPECTS IN PERSONALIZATION’S PROGRAMS AT THE LEVEL OF HOSPITALITY AS A WAY OF INCREASE CUSTOMER LOYALTY

Bahshiyan D.V.1, Borovikova N.V.2, Maltseva V.M.3, Probin P.S.4
1Academy of Social Management, undergraduate of the service department
2Academy of Social Management, undergraduate of the service department
3Academy of Social Management, undergraduate of the service department
4Academy of Social Management, PhD Economics, associate professor, associate professor of the service department

Abstract
The article deals with the problem of hotel services adaptation to the needs of different religious faiths representatives to the existing norms, standards and technologies service. Special attention is paid to personalization’s programs development and psychological aspects of their adaptation.

Keywords: classification criteria of hotels, loyalty, personalization’s programs, religious faiths


Category: Sociology

Article reference:
The religious aspects in personalization’s programs at the level of hospitality as a way of increase customer loyalty // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: http://human.snauka.ru/en/2017/03/22588

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