UDC 316.77; 070

ADVERTISING IN THE MEDIA AS AN ELEMENT OF ENTROPY

Vikshnyakina Ekaterina Vadimovna1, Pischugina Oksana Sergeevna2
1Nosov Magnitogorsk State Technical University, student
2Nosov Magnitogorsk State Technical University, lecturer

Abstract
Modern advertising in the media is becoming more entertaining by the fact that contains numerous trails means of enhancing the imagery of the speech, directed first of all not primarily to the transfer of clear information (about the advertised product/service), and to attract the attention of potential customer by any means that leads to a blurring of the very essence of the advertising message, i.e. the opposite effect - entropy, in this case understood as disorder (confusion, uncertainty) of the information flow.

Keywords: advertisement, advertising, advertising appeal, conceptual vacuum, direct information, entropy, information line, psycho-emotional effects, uncertainty


Category: Journalism

Article reference:
Advertising in the media as an element of entropy // Humanities scientific researches. 2017. № 3 [Electronic journal]. URL: http://human.snauka.ru/en/2017/03/22529

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «Викшнякина Екатерина Вадимовна»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register