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FEATURES OF INTERNET MARKETING IN SERVICE INDUSTRY
Baranova Svetlana Andreevna1, Sumina Ekaterina Vladimirovna2
1Siberian Federal University, Krasnoyarsk
2Siberian State Aerospace University, Krasnoyarsk, scientific supervisor, Candidate of Economics, Assistant Professor
1Siberian Federal University, Krasnoyarsk
2Siberian State Aerospace University, Krasnoyarsk, scientific supervisor, Candidate of Economics, Assistant Professor
Abstract
The article discusses the features of marketing services, as well as the use of internet marketing tools. The article determines features of the service sector and proved the possibility of using internet marketing in this area. Components of the marketing strategy of the company with the integration of Internet marketing were identified.
Keywords: marketing, marketing tools, service industry, services, technology, tradition marketing
Category: Economics
Article reference:
Features of Internet marketing in service industry // Humanities scientific researches. 2017. № 2 [Electronic journal]. URL: https://human.snauka.ru/en/2017/02/20749
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