UDC 339.13

MOBILE APPLICATIONS AS A TOOL TO ATTRACT INTERNET CONSUMER

Anisimov Anton Yur’evich1, Olenina Ekaterina Olegovna1
1Peter the Great St.Petersburg Polytechnic University, student of Higher school of domestic and foreign trade

Abstract
The article considers tendencies of development of e-commerce. We analyzed the share of purchases which made with the help of specialized applications that are installed on the mobile device. The tendency for the growth of interest in mobile applications was found and their advantages was highlighted. Conducted marketing research that demonstrates the dependence of the using mobile applications, from sex, age and social characteristics of consumers. Identified the possible positive effects of the introduction of mobile applications on the e-commerce market, both for sellers and for buyers.

Category: Economics

Article reference:
Mobile applications as a tool to attract internet consumer // Humanities scientific researches. 2017. № 2 [Electronic journal]. URL: http://human.snauka.ru/en/2017/02/20662

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