UDC 339.13

M-COMMERCE AS A TREND OF E-COMMERCE

Zipunnikova Eseniya Pavlovna1, Morozova Anastasia Alekseevna1
1Peter the Great St.Petersburg Polytechnic University, student of Higher school of domestic and foreign trade

Abstract
In the article discussed development trends of e-commerce. Analyzed market share occupied by m-commerce. Revealed a pattern of market development of e-commerce by conducting marketing research. Demonstrated the dependence of m-commerce market from sex-age groups and income level of population. Highlighted possible positive effects from the development of the m-commerce market for sellers and for buyers.

Category: Economics

Article reference:
M-commerce as a trend of e-commerce // Humanities scientific researches. 2017. № 2 [Electronic journal]. URL: http://human.snauka.ru/en/2017/02/20648

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